THE 1

The BMW 1 Series.

THE 1

The new BMW 1 Series combines exciting driving dynamics, sporty design, and innovative technology. Its interior is modern and simple, with characteristic design details and digital features creating visual and functional highlights. The sporty kidney grille and redesigned rear add an unmistakable presence to the exterior. Discover all the model variants of the new BMW 1 Series, its equipment options and technical specifications, plus the finance options available.

Key Features

NEW, BOLD DESIGN.

At the front, the double kidney grille emphasises the sportiness of the new BMW 1 Series, with the vertical and diagonal kidney bars producing an incredibly dynamic impact.

REDESIGNED LED HEADLIGHTS.

 Optional bright Adaptive LED Headlights perfectly light up the road. Your BMW masks out oncoming traffic from the light cone with BMW Selective Beam.

INNOVATIVELY SPACIOUS.

The new interior design is minimalistic and perfectly arranged. The focus is on the cockpit technology, putting control and comfort at your fingertips. The combination of the standard BMW Curved Display and optional BMW Head-up Display enhances the driving experience with innovative digital services at your fingertips.

TECHNOLOGY, A STEP AHEAD.

Enjoy an all-round view with the large BMW Curved Display. The BMW Live Cockpit Professional , optionally available within the Technology Plus Pack, ensures even more convenient operation. With the latest BMW Operating System 9, you can easily control music, navigation and vehicle settings.

ENJOY ENTERTAINMENT FROM THE COMFORT OF YOUR SEAT.

Find your way with ease with driving information directly in your field of vision. The BMW Head-up Display, optionally available within the Technology Plus Pack, projects instruction given by the navigation system, including 3D projection onto the windscreen.

EFFORTLESS TECHNOLOGY.

Find your way with ease with driving information directly in your field of vision. The BMW Head-up Display, optionally available within the Technology Plus Pack, projects instruction given by the navigation system, including 3D projection onto the windscreen.