The 1

The all-new BMW 1 Series.

The 1

Triggers aspiration: the all-new BMW 1 Series has arrived to attract all the admiring glances. This is because its outstanding design and progressive design language distinguish it from the crowd at the very first glance. The same holds true for its interior with a modern atmosphere that inspires through premium quality and openness.

Key Features

Double kidney grille

The characteristic double kidney grille is designed as a connected element and features a kidney grille frame in Chrome high-gloss and vertical slats in black high-gloss. As the central visual highlight, it underlines the presence and aesthetics of the vehicle in the front view.

Front door sill finishes

You and your front passenger are welcomed by front door sill finishers with the BMW designation as soon as you get in. The BMW designation becomes a design element on the black inlay on the front left and right door sills.

Leather Sports Steering Wheel

The black Sport leather steering wheel with three spokes features a galvanised decorative trim. A thick rim and contoured thumb rests provide an exceptionally pleasant, high-grip feel.